SEO Best Practices
After learning the basics of Search Engine Optimisation in this course, I have come up with SEO best practices and how to create a findable website.
Follow Google Search Engine Guide
First and foremost, you should follow Google Search Engine guidelines. You should not violate Google search engine guidelines, otherwise Google will penalise your website.
Create Good Titles and Description
You should create unique and accurate page titles and description for each page. Each page should have different titles and description. You should include your main keywords in the titles and description.
Write Quality Content
You should write quality content for your website using your main keywords. For example, if your website is about building timber homes and framed homes in Perth WA, you should write about these topics on your website to let Google know that your website is about building timber homes in Perth. Each page should have its own quality content.
Use Text for Navigation
Use Keywords in URLs
Use proper keywords in your URLs, for example if you create a page about timber homes in Perth; you might want to include these keywords in your URLs “timber-homes-perth.html”.
Use Hyphens and not Underscore in URLs
All URLs should be readable both to humans and the machine. Read about search friendly URL
Keep Your Website Fresh
Google loves fresh content and up-to-date websites. Make sure you update your website on a regular basis.
Promote Your Website on Social Media
Even though social media are not the place to search for information, it is highly recommended that you create social media networks for your website to drive more traffic to your site – Facebook, Twitter, Linkedin, Google Plus, Instagram and Pinterest etc.
Sign up with Google and get Google Analytics codes and put it in every page on your website. Without Google Analytics, it’s extremely difficult to know about the traffic of your website. Also get Google site verification code.
Building External Links
To help your ranking in Google and other search engines, it is important to link your website with other websites, as many as possible. There are thousands of FREE business directories available on the Internet, especially the “Australian Business Directory”
Last but not least, you might consider advertising in Google AdWords and other Pay Per Click advertising.