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Pay Per Click Advertising

You might have heard people talking about Pay Per Click (PPC) advertising on the internet or you might have advertised your business online using PPC in Google Adwords. Perhaps you have never heard about PPC advertising. Most of my clients do not know about PPC and when I told them that those advertisements (ads) on the very top in yellow icons and on the right hand side are PPC, they were very surprised that you have to pay for it to be on the top page. Here I am going to show you how you can advertise your business online using PPC, especially in Google Adwords.

So What is PPC?

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your website, rather than attempting to “earn” those visits organically (http://www.wordstream.com/ppc – 2015).

From the above definition, we can see that every time someone clicks on your ad, you will pay for it. They click on your ad and visit your website but that does not mean they are going to buy your services / products. However, your ad has directed traffic to your website.

PPC is like gambling. It depends how much you want to bid on your relevant keywords. For example, for the key phrase “office cleaners perth”, A put $2/click, B put $3/click and C put 5$/click. In this situation, C will win the bet and get the highest ranking on a keywords search on “office cleaners perth”. So, the more money you put on your relevant keywords, the more likely you will be on the top page. I have two clients who have been using PPC in Google Adwords and it has worked very well for them. So if you have the budget, you might try PPC for online advertising.

How to setup Google Adwords

If you are computer literate, you can set up a Google Adwords campaign yourself. At the very bottom of the Google home page, you will see text called Advertising. If you click on this text, it will bring up the Google Adwords page as shown below:

Google Adwords

To get started, all you have to do is click on the ‘Get started’ button and then follow the instructions on the screen. If the system is too complicated, you can call Google in Australia to help you set up your Google Adwords campaign. Call for free expert support on 1800 064 238.

There are a number of Google Adwords agencies in Australia such as Search Smart – http://searchsmart.com.au/ and WMW Group -https://www.wmegroup.com.au/. They are experts in online marketing.